Jules Prototype Process

Jules Handbags studio is in bucolic Red Bank, New Jersey, USA overlooking the beautiful Navesink River. Jules prototypes begin in a base of colored foam or sparkling glitter paper and are heavily embellished by hand with flowers, crystals, sequins. Flora and fauna are added to complete the vibrant, whimsical scenes shown below. The prototypes are then refined and digitized by a highly skilled graphic artist, then printed on nappa leather, vegan leather and high-quality satin. 


The Molly depicts an iconic hotel on the picturesque Navesink River, which stretches from the Atlantic Ocean, winding its way through the bucolic towns of Sea Bright, Rumson, Fair Haven and Red Bank New Jersey. 

The views of the river at any time of day, or year, are breathtaking and represented on the Molly bag as a bright fair weather scene complete with seagulls and sailboats to capture the feeling of  living life on the river.  


Puffin! honors the sweet little birds, and gives them a home beyond Iceland and the North. 

During a 2nd visit to Iceland, Juliane's love for the "Clowns of the Sea" and the terrain in the"Land of Fire and Ice" inspired the Puffin! bag, complete with an homage to the  Langjokull  glacier, the phenomenal Aurora Borealis, the towering Eyjafjallajökull volcano and the breathtaking Blue Lagoon. 


Lago is reminiscent of a secret garden discovered during Juliane's childhood. 

A small tranquil lake bordered by a canopy of trees provided a place for the mind to wander and the soul to connect with nature.  Surrounded by aquatic plants, smooth rocks and curious creatures, it was the perfect place to spend some time in the warm sun, enjoying a cool breeze.


Rosa is named for Juliane's Grandma Rose, or Rosie as she was known by so many. Rosie favored bright, fun colors which matched her vibrant personality. Rosie was an incredible cook, specializing in Neapolitan cuisine and she loved nothing more than cooking and spending time with her family.  

Rosie would have loved this pink (rosa in Italian)  print with the gold Jules logo repeated in a fun drop pattern. Just like the original, this Rosa will surely be noticed! 



Jules Handbags was started with Kentucky Derby hats, but it was Juliane's love for unique and colorful bags which inspired her to create the brand.  Of all the hats she designed, Augusta, inspired by Classic Empire, was the only one that hasn't won best in show! 

Jules was prompted to share Augusta in her next print. Augusta honors the Classic Empire of Rome and features a Roman soldier, chariot, the iconic Colosseum, columns, palm trees, a road paved in gold coins, and roses spilling over the top inspired by Nero's Golden Palace. The palace had a room where perfume and rose petals rained down its occupants. 



Inspired by the annual Kentucky Derby, Monty represents the thrilling races, festivals and activities found at Monmouth Park, NJ. Complete with a bugle player, picnic area, special seating boxes, and horses thundering toward the finish line all beneath a blue summer sky, the majestic American flag waves on.